Neveus
A conceptual identity for a financial social network built for deep research and analysis, free from the noise.
- Client
- Neveus (concept project)
- Role
- Brand Designer
- Year
- 2021
- Services
- Brand Identity
- Logo Design
- Design System
- Iconography
- Pattern Design
- Typography
OutcomeOne idea and one 12° angle, grown into a complete identity system of logo, icons, patterns and type.
01Concept
Research, without the noise.
Neveus is redefining financial social media by providing a dedicated space for deep research and analysis, free from the noise.
This is a conceptual, self-initiated identity project.
02Idea
Two voices, one N.
A bold identity illustrating the concept of communication, using mirroring speech bubbles in conversation. Neveus is the conduit, represented by the negative-space N between them.
Welcome to the financial, social network.
Concept identity
03System
Every detail, crafted.
The brand identity is crafted with a balanced use of the vibrant colour palette and refined typography.
The primary logomark was constructed using a grid skewed at 12 degrees. This grid became the basis for an entire design system of icons, patterns and graphic devices, and even extended to the angled terminals of the typeface.
Colour
- HEX
- #1713C2
- RGB
- 23 19 194
- HEX
- #0E2C3B
- RGB
- 14 44 59
- HEX
- #E93D27
- RGB
- 233 61 39
- HEX
- #F097A8
- RGB
- 240 151 168
- HEX
- #316E4E
- RGB
- 49 110 78
- HEX
- #E6C346
- RGB
- 230 195 70
- HEX
- #EBDEC4
- RGB
- 235 222 196
- HEX
- #B3DCE8
- RGB
- 179 220 232
Logo system
- Primary lockup
- Mark, blue
- Mark, steel
- Mark, red
- Mark, green
04In use
Built to stand out in the feed.
From social posts to the app icon, the mark stays recognisable at every size and holds its own next to the established names in finance.
