About / Halmstad, Sweden
Design with a point of view.
I’m Igor, an Art Director and designer based in Halmstad, Sweden, with eight years across brand, digital and product work.
My work covers the whole brand: identities and packaging, multi-market campaigns and TV, editorial, art direction and photography, apps and websites. I led design for VitaePro in Sweden for four years, own the visual communication of a NASDAQ-listed life sciences company, and led the relaunch of Zipforce.
Today I run my own design studio, Studio24, and work AI-native: Claude, n8n and Figma MCP are part of my daily workflow.
Working together
- 01
Skills over titles.
A job title tells you what someone was hired for. Skills tell you what they are capable of. I like working with people who look past the title, and I try to do the same.
- 02
The idea first.
Before any pixels: what are we trying to say, and to whom? A clear idea makes every later decision easier, from the logo to the last banner size.
- 03
Close to the build.
The best work happens when design and development sit at the same table. I work side by side with developers, and I build a lot myself.
- 04
Design that works.
Looking good is the starting point. The real test is whether it sells, converts or makes someone’s day easier, and I care about that part just as much.
Experience
Founder & Creative DirectorStudio242023-Now
- Branding, visual identity and high-converting websites in Framer, code and Shopify, for startups and established B2B brands.
- Recent work includes the Brahem i Göteborg website, designed, written and built end to end.
- Designed a complete AI-powered SaaS app as a personal product: UX, design system and brand identity from zero, using Claude, n8n and Figma MCP.
- Takes projects from brief to launch independently and manages client relationships end to end.
Senior Visual DesignerMesa Laboratories, Inc.2023-2026
- Owned visual communication and marketing material, digital and print, for a global NASDAQ-listed life sciences company across sterilization, genomics and biopharma.
- Worked directly with US-based stakeholders on tight deadlines.
Creative Lead, consultingZipforce2026
- Led the full visual relaunch: art direction, logo redesign, a minimalist Shopify build, conversion-focused UX and a companion app redesign.
- Overhauled the product image library and directed new product photography. Sales up around 15–20% since the relaunch.
Head of Design, SwedenVitaePro / NutraQ (Orkla)2021-2025
- Head designer for VitaePro in Sweden, in a team designing for digital, TV and print. Also ran much of the Danish market.
- Helped build one visual identity that holds five countries to the same style, tone and standard.
- Modular seasonal campaign systems and A/B tested creative to find the highest-converting combinations.
- Sales grew every year of my tenure. Part of the team that launched VitaePro in the Czech Republic.
Graphic Designer, freelanceThe Design Lab AU2019-2021
- Projects from logo and brand identity to digital and print material, strengthening clients’ brands and visibility.
Capabilities
- Art Direction
- Creative Leadership
- Brand Identity
- Brand Strategy
- Web & Digital Product
- Marketing
- Campaign & Performance
- Editorial
- Motion
Selected clients
Tools
Design
- Figma
- Photoshop
- Illustrator
- InDesign
- After Effects
- Framer
- Sketch
AI & Build
- Claude
- n8n
- Figma MCP
Web & Digital
- Framer
- Shopify
- WordPress
- Code
Marketing & Analytics
- Google Analytics
- Google Ads
- Meta Ads
Education
- Diploma in Graphic DesignShillington Design School, Sydney
- Marketing & Business AdministrationUniversity of Technology Sydney
- Communication & LeadershipSannarp Gymnasium, Halmstad
Languages
- SwedishNative
- EnglishFluent
- Serbian